When’s the last time you’ve thought about your life insurance policy? It’s unlikely it was during this Sunday’s Superbowl – but there are four times were counting down when life insurance made it’s way into the big game…

“It follows that a 60-second Super Bowl spot can carry a price tag of $8 million or more, not including the cost to produce the commercial, according to Los Angeles ad man Rob Siltanen…” [ Read more here ]