A UK startup aims to improve pet insurance.

If you’ve ever been stunned by a vet bill, you might want to consider pet insurance. That, at least, is the premise behind Waggel, a British startup.

The UK company is one of a wave of startup using technology to alter the insurance landscape. According to TechCrunch:

Founded by Andrew Leal and Ross Fretten (a contestant of The Apprentice 2017), the company wants to offer more transparent coverage for your pet, where you’ll know exactly how much you’re paying and for what provision, as well as offer rewards for improving the care of your animal.

“The biggest problem in pet insurance and insurance in general is the lack of value that customers get with a policy,” says Leal. “You pay a monthly fee and get nothing in return except maybe a promise to pay out a claim in the future. On top of this, pet insurance has become extremely complicated for users, with confusing policy names and jargon-rich wording. The industry is still largely paper-based, slow and terrible at communicating with customers and as a result falls well short of today’s consumer expectations. Insurance is very much a grudge purchase.”

Leal says that Waggel is attempting to solve this by offering a fully digital solution that puts the customer experience first “to alleviate the stress that is typical of insurance.”

Pets aren’t the only ones to benefit from the changes in the industry. Seeman Holtz Property & Casualty recently acquired Boston-based online home and auto insurance technology platform, Goji (formerly Consumers United, Inc.). Goji operates an online analytics platform that matches clients’ needs with the right coverage at the best price through an integrated network of more than a dozen insurance carriers.

Seeman Holtz Property and Casualty will integrate Goji’s platform throughout its divisions and vertical offerings, while Goji’s clients will get an immediate boost with access to the 400+ carrier relationships and the 50 state agent licenses of the Boca insurance agency. The combination also improves Seeman Holtz Property and Casualty’s ability to expand digital marketing channels and partnerships.